MyTime Media Ltd has announced the sale of four of its brands to Mortons Media Group with immediate effect.

The brands are RCM&E, Model Boats, Model Engineer and Model Engineers’ Workshop. The magazines will continue to be led by their existing editors.

“We have owned these magazines for over 15 years but with our business focus changing within the group, we have concluded that the titles’ future plans are best served by new ownership where there is portfolio scale to benefit and add value to these titles,” said Owen Davies, MyTime Media’s chief executive.

“I’m very confident that Mortons Media, with its long-term approach to publishing, is a good home for the staff and the titles; the people at Mortons are passionate about magazines, and already publish other magazines which these tiles will complement.”

Ian Fisher, Mortons’ chairman said he was looking forward to bringing the four brands within the company’s wide-ranging portfolio of titles, and that they were a ‘good fit’ for Mortons Media Group, which already publishes many market leading brands as well as numerous bookazines and books within the special interest sector.

“Our team here is very much looking forward to working with everyone on these new titles and providing quality products for our readers. Each of the new titles brings something slightly different to our group, and we are very excited at the opportunities they will provide us,” he said.