recruitment

Role: Customer Marketing Manager (Events & Products)
Reports to: Head of Customer Marketing (Events & Products)
Based in: Horncastle
Role Purpose: To grow Kelsey’s event ticket sales and customer-direct product sales by developing effective multi-channel marketing strategies which engage audiences and strengthen brand connections to achieve agreed financial objectives including volume, revenue, and profit contribution.

Key responsibilities

Events

  1. Develop and deliver audience-led multi-channel marketing campaigns to increase event ticket sales (with a focus on pre-paid tickets), to achieve budgeted volume, revenue and profit contribution, and KPIs.
    1. Lead and co-ordinate multi-channel marketing campaigns including cross-promotional opportunities (digital, social media, email, events, print etc..).
    2. Identify and build third party partnerships to extend awareness and drive ticket sales.
    3. Effectively segment data to target audiences effectively using the SCV database
    4. Work collaboratively with both the event and brand teams to improve the effectiveness of the customer marketing strategy before during and after the events.
    5. Be responsible for the design of marketing creative and updating graphics when necessary
    6. Be responsible for the creation and schedule of e-shots and social media campaigns
    7. Create press releases for Kelsey’s events, liaising with the Events Director and Head of Marketing
    8. Analyse performance against KPIs, prior year and budget, and share clear recommendations through concise monthly updates.
    9. Develop actionable audience and competitor insights to strengthen event positioning and inform strategy
    10. Plan and manage budgets, re-forecast revenues and costs as required and communicate both financial and ticket volume performance
    11. Liaise with commercial partners as and when required

Products (including bookazines, books, merch etc…)

  1. Develop and deliver audience-led, multi-channel marketing campaigns to increase customer-direct product sales to achieve budgeted volume, revenue and profit contribution, and KPIs.
    1. Lead and co-ordinate multi-channel marketing campaigns including cross-promotional opportunities (digital, social media, email, events, print etc..).
    2. Identify and build third party partnerships to extend awareness and drive product sales
    3. Effectively segment data to target audiences effectively using the SCV database.
    4. Work collaboratively with brand teams to improve the effectiveness of the customer marketing strategy
    5. Be responsible for the design of marketing creative and updating graphics where necessary
    6. Be responsible for the creation and schedule of e-shots and social media campaigns
    7. Analyse performance against KPIs, prior year and budget, and share clear recommendations through concise monthly updates.
    8. Develop actionable audience and competitor insights to inform strategy
  2. Collaborate with internal teams and external partners to deliver marketing initiatives.
  3. Develop and implement general marketing opportunities and co-ordinate, lead or participate in specific Kelsey-wide portfolio campaigns as required
  4. Actively participate in Customer Marketing, Brand and other meetings, providing monthly reports
  5. Develop product range and retail offer, and attend Kelsey and Third-Party events to promote Kelsey products to consumers to achieve sales growth
  6. Support the Head of Customer Marketing (Events/Products) to meet the needs of the business, achieve objectives for the portfolio and develop junior members of the team.
  7. Ensure all marketing, lead generation and other relevant activity is fully GDPR compliant
  8. Lead projects as and when required to achieve specific objectives within the Customer Marketing department
  9. Undertake any other reasonable ad-hoc duties as and when required

Key skills / Requirements

  1. Proven experience in event marketing and multi-channel campaign management (especially digital)
  2. Skilled in audience insight and data-driven marketing, with the ability to translate findings into action.
  3. Excellent collaboration and communication skills, able to work across multiple teams and brands.
  4. Strong project management skills, with the ability to balance multiple campaigns and deadlines.
  5. A mix of creative thinking and analytical ability, with attention to detail.
  6. Competent in marketing tools, databases, and digital platforms.
  7. Strong track record of growing sales, revenue or customer engagement through marketing and results orientation
  8. Confident in budget ownership, forecasting and performance reporting
  9. Ethic and focus on constant development and improvement
  10. Well organised, able to prioritise, plan, meet deadlines with strong attention to detail

Personal qualities

You will be enthusiastic and committed, good at working within tight deadlines, a good team player and quick to learn.

What Kelsey offers

  1. The opportunity to shape and deliver marketing campaigns for a number of consumer events loved by their audiences
  2. A collaborative and supportive team culture, where ideas are encouraged and shared.
  3. The chance to work with a variety of brands, audiences, and event formats.
  4. Career development and training opportunities within a growing media and events business.
  5. Competitive salary and benefits package.
  6. Based in Horncastle with potential for hybrid working (depending on role requirements).

Kelsey Values

Creativity, enthusiasm, passion, integrity, high standards, self-development, supportive of others, continual improvement, accountability

Please include a CV with your letter of application and send it to:

Staff Recruitment (Ref. MK1)
Kelsey Media Ltd,
Morton Way,
Horncastle,
Lincolnshire
LN9 6JR

Email: [email protected]

Closing date for applications: Sunday, 28th September 2025

Job Ref: MK1

Apply here

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