Location
WFH UK (with regular travel to clients, industry events and occasionally Kelsey offices)
Reports to
Managing Director of B2B agriculture
About the brand
Crop Production Magazine is one of the UK’s leading publications for arable farming professionals, delivering trusted, independent technical advice to farmers, agronomists and industry decision-makers. Covering crop management, agronomy, machinery, innovation, sustainability and emerging agricultural technologies, the magazine provides expert insight that helps readers improve productivity, profitability and on-farm performance. With a highly engaged and influential audience, it offers advertisers a unique opportunity to reach key decision-makers across the UK arable farming sector.
About the Role
We are seeking an ambitious, commercially driven Senior Head of Market – Agriculture to lead and grow one of our most established brands Crop Production.
This is a senior commercial role with full ownership of a market worth approximately £700 in annual advertising revenue. The successful candidate will be responsible for developing and executing the commercial strategy, retaining and growing existing partnerships, identifying new business opportunities and delivering against revenue targets.
Working closely with editorial, publishing, marketing, digital and events teams, you will create innovative multi-platform solutions that help clients reach highly engaged agricultural audiences across print, digital, social, newsletters, events and commercial content.
This role is ideal for someone with extensive experience in the agriculture sector who thrives on building long-term relationships, identifying market opportunities and delivering commercial growth. Experience of media sales is preferrable but not essential.
Key Responsibilities
Commercial Leadership
- Take full commercial ownership of Crop Production, with accountability for delivering approximately £700 in annual advertising revenue.
- Develop and implement a strategic commercial plan to grow revenue across all products and platforms.
- Build a strong sales pipeline through proactive business development and account management.
- Maximise revenue opportunities through integrated campaigns, sponsorships, partnerships and bespoke commercial solutions.
- Forecast revenue accurately and manage the sales pipeline to consistently achieve monthly and annual targets.
Client Relationship Management
- Develop trusted relationships with key advertisers, agencies, manufacturers and suppliers across the agricultural sector.
- Retain and grow existing accounts while identifying opportunities to win new business.
- Conduct regular client meetings both virtually and face-to-face.
- Represent the business at agricultural exhibitions, trade shows and networking events.
- Become recognised within the sector as a trusted commercial partner.
Business Development
- Identify emerging sectors, products and advertisers within the agricultural marketplace.
- Develop innovative sponsorship and partnership opportunities across print, digital, events and content marketing.
- Create bespoke proposals tailored to individual client objectives.
- Work collaboratively with internal creative teams to deliver commercially effective campaigns.
Cross-Platform Sales
Sell across the full commercial portfolio including:
- Print advertising
- Digital display advertising
- Sponsored content
- Email marketing
- Newsletters
- Social media campaigns
- Events
- Awards
- Commercial partnerships
- Lead generation
Internal Collaboration
- Work closely with Editorial to identify commercial opportunities while maintaining editorial integrity.
- Collaborate with Marketing to maximise campaign performance.
- Support the wider B2B Agriculture commercial team with cross-selling opportunities across the wider Kelsey portfolio.
- Share market intelligence and competitor activity with senior management.
Key Performance Indicators
The successful candidate will be measured against:
- Delivery of approximately £700k annual advertising revenue
- Monthly and quarterly revenue targets
- New business generation
- Client retention
- Average campaign value/ Yield performance
- Pipeline growth
- Revenue diversification across multiple platforms
- Forecast accuracy
Skills & Experience
Essential
- Experience working within the Agricultural sector.
- Track record of delivering significant revenue targets (£500k+ desirable).
- Strong commercial negotiation skills.
- Excellent presentation and proposal writing skills.
- Ability to build long-term strategic client relationships.
- Experience selling integrated media solutions.
- Strong organisational and forecasting skills.
- Self-motivated with the ability to work independently.
- Full UK driving licence.
Desirable
- Proven success in media advertising sales.
- Experience within B2B or specialist media.
- Experience selling across print, digital and events.
- Existing relationships within agriculture or rural industries.
Personal Attributes
We are looking for someone who is:
- Commercially astute with a strong entrepreneurial mindset.
- Confident, credible and highly professional.
- Passionate about delivering exceptional customer service.
- Resilient, driven and target focused.
- A strategic thinker who can identify new revenue opportunities.
- A collaborative team player who also excels when working independently.
- Comfortable representing the business at senior level across the industry.
What Success Looks Like
Within the first 12 months, you will have:
- Successfully taken ownership of Crop Production.
- Delivered or exceeded the annual revenue target of approximately £700k
- Strengthened relationships with key advertisers.
- Increased new business revenues and diversified income across multiple platforms.
- Established yourself as the leading commercial contact within the agricultural advertising market.
- Built a sustainable pipeline that supports continued year-on-year growth.
This is a high-profile, autonomous role offering the opportunity to shape the commercial future of one of the UK’s leading independent specialist agricultural portfolios. For an ambitious sales professional with a passion for building relationships and delivering results, it offers the chance to make a significant impact while working with trusted brands and highly engaged audiences.
For more information and to discuss the role, please contact [email protected]
Please include a CV with your letter of application and send it to:
Staff Recruitment (Ref. CPM1)
Kelsey Publishing Ltd.
The Granary
Downs Court
Yalding Hill
Yalding
Kent
ME18 6AL
Email: [email protected]
Closing date for applications: Friday, 26th February 2027
Job Ref: CPM1
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